RE/MAX CROSSROADS RULES & REGULATIONS BULLETIN:
National Do-Not-Call List
Agents who use phones for prospecting are reminded of Canada’s Do-Not-Call List legislation, which essentially states that if a name and phone number is on a do-not-call list, either yours or the national one, then they should not be called.
Real estate brokers and salespersons, including REALTORS®, making unsolicited telephone calls fall within the definition of “telemarketers” in the legislation. This doesn’t mean you cannot contact consumers in other legal ways, such as direct mail. It means if the consumer (including private sellers) puts their telephone numbers on the National Do-Not-Call List, you cannot telephone or fax them to solicit business unless the situation meets one of the exceptions listed in the Legislation.
Exceptions important to real estate:
• Calls to consumers who have given consent to being called;
• Calls to a consumer who has an existing business relationship with the organization; and
• Calls to business telephone numbers.
Canada’s DNC legislation requires you to disclose the purpose of your call, and the company or individual you’re representing right away. Please ensure you or your assistant have a phone script that abides the legislation.
A consumer who receives an unsolicited call and decides to file a complaint to the Canadian Radio-Television and Telecommunications Commission (CRTC) for a full investigation, which may result in a maximum penalty for each violation is $1,500 for an individual and $15,000 for a corporation.
Click here to see more details about the National Do Not Call List from CREA. We ask everyone to read this as a refresher.
For years, our office has been providing our agents free access to the Do Not Call List (for the 416 area code) and to a free residential directory.