TOP 5 SECRETS TO MORE LISTINGS
Mindset Business Coach for Realtors Dr Maya Bailey shares the key to your success is to realize that Success = Right Mindset + Right Action. She purposely put mindset before action for a reason. You can have all the right action steps that you need, but if you don’t have the right mindset that creates confidence, you won’t be able to implement those steps. Here are her 5 top secrets to getting more listings:
- Step 1 – Replace self-limiting beliefs with empowered ones.
All the patterns you see in yourself, your business and in your life like procrastination, disorganization and avoidance of prospecting, are all results of the self-limiting beliefs in your subconscious mind.
An example of some empowered beliefs you can replace these with are:
- I am more than good enough
- The only person’s approval I need is my own
- It’s now safe for me to be highly visible.
Your beliefs create your reality. Beliefs are not facts and they can be changed.
- Step 2 – See yourself as the “giver”.
When you are prospecting, you are the “giver”. Install this empowered belief: “I have a valuable service to offer and people are lucky to hear from me.”
Also install this one: “There is no such thing as rejection. It is a match or it’s not a match.”
- Step 3 – Be proactive in prospecting.
Always call your past clients with a purpose. Let your past clients know that you are a good referral source for reliable independent contractors such as plumbers, electricians and handymen. Just let them know that if they need someone, they can contact you and you’ll be happy to match them up with somebody who is appropriate for their needs.
- Step 4 – Get testimonials from current clients for referrals
Here’s what you can do: the next time they start raving about you and telling you how great you are, start writing down what they are saying. Ask them to elaborate and ask them to be specific. You will probably end up with a paragraph of valuable statements. Ask them if it’s okay if you use this endorsement, then send this to them for their approval. If they approve, tell them that you would like to be able to use this testimonial for your portfolio. Reassure them that you will be not be giving away their name, you will just use initials.
These portfolio testimonials can be so valuable to you in so many different ways. Yet most real estate professionals fail to do this important step. Use these testimonials in your portfolio, brochure and website.
- Step 5 – Project optimism.
Go into every conversation with a prospective client with optimism and enthusiasm. This is the time to bring them the good news they been waiting for. Good news for buyers because interest rates are still low and good news for sellers because of the number of buyers who are still interested.
Take advantage of the market and use these secrets to get your listings now.